Rihanna’s New Makeup Line is Here!

Last night Rihanna officially launched her new makeup line called Fenty Beauty. The products included in the line are complexion-based, such as foundations, primers, highlighters, concealers, brushes, and mat...

Introducing CoverGirl’s latest Ambassador

Beauty blogger Nura Afia had just been announce as CoverGirl's first Muslim woman who not only knows her stuff when it comes to makeup but also wears a hijab! The beauty blogger and mother has been very popula...

Cover Star Cara-inspired Brow Giveaway

As you all (should) know, the Oct/Nov issue of SHE Canada has Cara Delevigne as the cover star. This is the biggest cover star we've ever had and we are all so thrilled! We decided to do a giveaway inspired by ...
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How to Choose the Perfect Lipstick

If we could buy a hundred lipsticks, we would. However, you'll still need to choose the right one for your face. We asked Estée Lauder's Education Executive, Jason Hadikin to help us with the task. Q: How d...

The Ultimate 100 Coats Video

Were you as disturbingly intrigued by that 100 coats of nail polish video? It spawned a set of challenges/videos on its own but the Youtuber Jenna Marbles took this further than anything, upping the 100 coats...