J.Lo is set to launch a makeup collection and we’re not complaining

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Another celeb does it again and it’s from one of our faves! Jennifer Lopez is set to release a makeup line in collaboration with a Polish-based brand, Inglot Cosmetics, at the end of this month. J.Lo is not new in the makeup industry as she’s known for working with L’Oréal […]

Love is in The Air and Our Giveaways Are back to Show You We Care!

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Cupid is giving our fans an extra shot at love this Valentine’s Day with multiple prizes coming your way! So, our lovers from Facebook, Instagram and Twitter, be ready as our goal is to make this special day extra [love]ly! Participants on whichever social media platform must follow us, like […]

Beautyblender Blends with M.A.C Cosmetics

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Who said the season that ‘just keeps on giving’ is over? What a blended way for the makeup industry to begin the new year! M.A.C Cosmetics has surprised beauty lovers with news on their recent collaboration with Beautyblender, beginning January 4. That’s right, now you can buy your favourite makeup […]

Huda Kattan Brings her Beauty to India

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India just got a little more dolled up! Posed as one of the internet’s top influencers granted by Time Magazine, Huda Kattan announced the launch of her Huda Beauty collection online at Nykaa.com, just in time to start the New Year off right! The leading beauty blogger in Dubai has […]

Upcoming Beauty Launches for 2018!

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Happy New Year! 2017 was a groundbreaking year for makeup. From the likes of Rihanna and Kim Kardashian West launching their brands, and releasing iconic products. There is no doubt 2018 will be yet another amazing year for makeup so let’s talk about 10 beauty launches we look forward to […]

Kim Kardashian West puts Beauty Bloggers to the Test

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2018 is the year where the world of beauty booms big. Reality star, Kim Kardashian took to Snapchat for the exciting reveal of her new show Glam Masters. This eight-episode reality series will feature the Orange Is the New Black star Laverne Cox, Master Class makeup guru Mario Dedivanovic. beauty vlogger […]

Last-minute Makeup Ideas for Halloween!

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This month has been flying by and Halloween is just around the corner! For those who want to try their hand at some pretty wicked makeup, SHE has some DIY beauty ideas that can work as full on costumes!               Get ready to embrace […]

Why You Should be Excited for the Gigi x Maybelline Collab

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As the face of Maybelline for the past two years, celebrity model Gigi Hadid is finally releasing her year worth collaboration with the notorious makeup brand. Based on the semi-obscure Instagram teasers, the line will be mainly composed of nude and neutral palettes and bright lipsticks, a clear reflection of Hadid’s edgy and daring demeanour.  Highlighters, […]

ColourPop Cosmetics brings Rainbows and Magic to their Newest Collection!

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A blast from the past is coming to a theatre near you tonight. The movie My Little Pony officially hits theatres today and if that’s not exciting enough for you this next announcement may help. ColourPop Cosmetics teamed up with My Little Pony for their new makeup line. There are several […]

Rihanna’s New Makeup Line is Here!

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Last night Rihanna officially launched her new makeup line called Fenty Beauty. The products included in the line are complexion-based, such as foundations, primers, highlighters, concealers, brushes, and match stix. Rihanna’s inspiration for her line is women of all shades and colours! Fenty Beauty is meant to make everyone feel confident–regardless of […]