Introducing CoverGirl’s latest Ambassador

Beauty blogger Nura Afia had just been announce as CoverGirl's first Muslim woman who not only knows her stuff when it comes to makeup but also wears a hijab! The beauty blogger and mother has been very popula...

Cover Star Cara-inspired Brow Giveaway

As you all (should) know, the Oct/Nov issue of SHE Canada has Cara Delevigne as the cover star. This is the biggest cover star we've ever had and we are all so thrilled! We decided to do a giveaway inspired by ...
Shades-of-Lipstick-how-to-choose-perfect

How to Choose the Perfect Lipstick

If we could buy a hundred lipsticks, we would. However, you'll still need to choose the right one for your face. We asked Estée Lauder's Education Executive, Jason Hadikin to help us with the task. Q: How d...

The Ultimate 100 Coats Video

Were you as disturbingly intrigued by that 100 coats of nail polish video? It spawned a set of challenges/videos on its own but the Youtuber Jenna Marbles took this further than anything, upping the 100 coats...

Urban Decay Launches Vice Lipsticks

Whether you know her from her breakout appearance on Orange is the New Black or from your raging girl-crush, Ruby Rose is on everyone's radar. And now she's back--as the face of Urban Decay's newest line of l...
how-to-choose-the-perfect-foundation

How to Choose the Perfect Foundation

Trying to find that perfect foundation can be a real (and on-going) challenge. We sat down with Estée Lauder's Education Executive, Jason Hadikin, for advice on what to look for. Q: How can one go about ...

How Much Does Makeup Cost? Guys Guess

Have you ever hidden receipts from your significant other  after a particularly lavish buying spree online or at the mecca of makeup, Sephora? Sometimes quality isn't always reflective of the price you pay for...