Sephora’s Holiday Campaign=Diversity

Sephora has announced the inside scoop behind their "Reach Out and Gift" holiday campaign. For the first time ever, Sephora had a mass amount of employees apply to be featured as models for the brand during the...

Rihanna’s New Makeup Line is Here!

Last night Rihanna officially launched her new makeup line called Fenty Beauty. The products included in the line are complexion-based, such as foundations, primers, highlighters, concealers, brushes, and mat...

Swatch Up a ColourPop Storm at Sephora

This latest news doing the rounds in beauty circles almost sounds like fake news. Afterall what do Sephora, the mecca of high-end beauty and skincare, and an indie, only online beauty brand have in common? Ac...

Create Your Own St. Patrick’s day Makeup Look

Enjoy all of the festivities that St. Patrick's day has to offer and still look your absolute best. Shop these products to create your very own St. Patty's look and have all eyes on you when you walk into the r...

SHE Picks: For fuller, thicker lashes

One accessory that never goes out of style is a set of full, thick, beautiful lashes. It seems that everyone is  and we're completely on board with the daytime glam look! There are multiple ways that you ca...

She Picks: Summer Beauty

Your foundation is not the only thing that should be revamped when the sunshine comes and we're here to bring you the best and brightest beauty picks that you can't live without this summer. I think it's saf...

Urban Decay Launches Vice Lipsticks

Whether you know her from her breakout appearance on Orange is the New Black or from your raging girl-crush, Ruby Rose is on everyone's radar. And now she's back--as the face of Urban Decay's newest line of l...