Jaden Smith’s Water Company With A Cause

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Jaden Smith is known for a lot of things; The Karate Kid, rapping, and his philosophical ramblings on social media. At just 19 years old he is a fashion icon, breaking gender norms and releasing hit music. What you might not know however, is Jaden and his father (Will Smith, […]

Québec based label Simons is opening the world’s first “Net Zero” branch

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With interest on sustainable fashion gradually emerging, one popular Canadian brand is also ready to be part of the “green team” in a revolutionary way. While labels such as Nicole Bridger, Laura Siegel, and H&M rely on eco-friend fabrics and have implemented ethical manufacturing to promote sustainability, Québec-based retailer Simons is […]

H&M’s Conscious Collection uses new sustainable materials

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With its recent efforts to diminish the negative public reception instigated by a racist ad, the Swedish fashion brand has once again showed us a reason to re-appreciate its merchandise. Continuing its mission to produce ecocentric pieces, H&M’s new conscious collection will be featuring new sustainable materials that are said […]

Gucci joins Fur Free Alliance

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On Wednesday, the renowned Italian fashion house has officially decided to refrain from fur usage and strictly adhere to its new plan of action, the “Culture of Purpose” sustainability plan. The project is underpinned by three pillars – environment (where fur is obtained),  humanity (focuses on welfare trough multiracial inclusion) […]