Fashion’s Copycat Problem

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Inexpensive imitations of runway designs are not new; Zara, H&M and Forever 21 have all been known to crank out fast fashion versions of high fashion pieces, however they are now impacting the luxury goods industry; a fashion law lecturer argues that “if the luxury consumer has seen that design […]

Québec based label Simons is opening the world’s first “Net Zero” branch

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With interest on sustainable fashion gradually emerging, one popular Canadian brand is also ready to be part of the “green team” in a revolutionary way. While labels such as Nicole Bridger, Laura Siegel, and H&M rely on eco-friend fabrics and have implemented ethical manufacturing to promote sustainability, Québec-based retailer Simons is […]

H&M’s Conscious Collection uses new sustainable materials

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With its recent efforts to diminish the negative public reception instigated by a racist ad, the Swedish fashion brand has once again showed us a reason to re-appreciate its merchandise. Continuing its mission to produce ecocentric pieces, H&M’s new conscious collection will be featuring new sustainable materials that are said […]

H&M to release affordable luxury line, “Nyden”

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Despite having been massively bashed because of a controversial racist ad, H&M is ready to renew its marketing slate to re-inspire its longtime fans and current haters. Months after the release of Arket, another manifestation of the Swedish fashion brand that sold quality staple pieces, H&M has announced that it will be unyielding a […]

Protestors attack H&M stores in South Africa due to racist ad

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It has not been a pleasant week for the highly renowned fast-fashion Swedish brand after being slammed on social media for their controversial racist hoodie ad on their website. Unfortunately, attack on the label transitioned from verbal to physical after protestors trashed H&M stores in Johannesburg, South Africa on Saturday. On January 8, […]

The Gift of Giving: Clothing Stores That take Donations all Year Around!

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Several retailers have partnered with different organizations in order for people to have the chance to donate their clothing and accessories! According to H&M, almost 95% of clothing that is thrown in the garbage could have been re-worn or recycled. In order to prevent such waste, since 2013 H&M has […]

Turn Heads for the Holidays

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Whether you’re attending a Christmas dinner party or just spending time with family and friends, SHE Canada wants you to look your very best for any event you may have this holiday season. Here is a look at some of our favourite winter trends for 2016: Look cute while running around […]

H&M announces Kenzo as their designer collaboration for 2016

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November 3 is months away, but we suggest you mark your calendars for we predict long waiting lines in front of H&M stores. Again. To shake us awake from a mid-week stupor, post Victoria Day, the fast fashion retailer announced it’s latest collaboration: Kenzo! The French design house helmed by […]