KKW Beauty x Mario Palette Launches Today

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Kim Kardashian’s makeup brand, KKW Beauty, has been making waves in the cosmetics industry even before her collaboration with her long-time makeup artist Mario Dedivanovic. Her concealer kit and powders are currently sold out on her website, but a new collection will be open to the public on April 5. […]

Jeffree Star Cosmetics expands in Canada!

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Jeffree Star fans in Canada are beyond excited to witness the expansion of the makeup icon’s cosmetic line in the province of Quebec! Starting October 28th, you can get your hands on Star’s glam-packed products at ZAZZ and Eleganza boutique and online stores. The line, which primarily consists of long-lasting lipsticks […]

Introducing CoverGirl’s latest Ambassador

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Beauty blogger Nura Afia had just been announce as CoverGirl’s first Muslim woman who not only knows her stuff when it comes to makeup but also wears a hijab! The beauty blogger and mother has been very popular on Youtube and Instagram and will now be on our T.V screens representing […]

Make-up at the gym means fewer calories burned!

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By: Zahra Syed With summer quickly approaching, contrary to Canadian weather, the determination for people to head to the gym and workout is increasing. However, inside any typical gym bag, would you expect to find lipstick and mascara? A recent survey asked approximately 1907 women if they wore make-up while […]

Sephora Meets Prabal Gurung

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This is not your typical fashion and beauty collaboration. Prabal Gurung, darling of the fashion industry has teamed up with the global beauty retailer giant Sephora to revamp its employees’ look. The result? Fun, functional and classy outfits with a subtle nod to sci-fi. Male employees will now wear sleek […]

Yves Saint Laurent: Facebook-Inspired Eye Palette (Limited Edition)

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By: Frances Du It’s been a rough summer for Facebook. However repeated poor showings on the stock market doesn’t seem to affect their surprising popularity with beauty brand giants like Yves Saint Laurent, (who have also drawn their fair share of public criticism after their new creative director, Hedi Simane, […]