With its recent efforts to diminish the negative public reception instigated by a racist ad, the Swedish fashion brand has once again showed us a reason to re-appreciate its merchandise. Continuing its mission to produce ecocentric pieces, H&M's new conscious collection will be featuring new sustainable materials that are said to be beyond standard expectations.
The collection for 2018 will be using materials such as recycle silver, as well as Econyl, a 100% regenerated fiber from fishnets and other nylon excess in its women wear, shoes, and accessories.
The new conscious line will be released on April 19, in select H&M stores worldwide and online.
By: Franz Tabora