Kim Kardashian West puts Beauty Bloggers to the Test

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2018 is the year where the world of beauty booms big. Reality star, Kim Kardashian took to Snapchat for the exciting reveal of her new show Glam Masters. This eight-episode reality series will feature the Orange Is the New Black star Laverne Cox, Master Class makeup guru Mario Dedivanovic. beauty vlogger […]

Last-minute Makeup Ideas for Halloween!

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This month has been flying by and Halloween is just around the corner! For those who want to try their hand at some pretty wicked makeup, SHE has some DIY beauty ideas that can work as full on costumes!               Get ready to embrace […]

Why You Should be Excited for the Gigi x Maybelline Collab

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As the face of Maybelline for the past two years, celebrity model Gigi Hadid is finally releasing her year worth collaboration with the notorious makeup brand. Based on the semi-obscure Instagram teasers, the line will be mainly composed of nude and neutral palettes and bright lipsticks, a clear reflection of Hadid’s edgy and daring demeanour.  Highlighters, […]

ColourPop Cosmetics brings Rainbows and Magic to their Newest Collection!

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A blast from the past is coming to a theatre near you tonight. The movie My Little Pony officially hits theatres today and if that’s not exciting enough for you this next announcement may help. ColourPop Cosmetics teamed up with My Little Pony for their new makeup line. There are several […]

Rihanna’s New Makeup Line is Here!

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Last night Rihanna officially launched her new makeup line called Fenty Beauty. The products included in the line are complexion-based, such as foundations, primers, highlighters, concealers, brushes, and match stix. Rihanna’s inspiration for her line is women of all shades and colours! Fenty Beauty is meant to make everyone feel confident–regardless of […]

Laura Mercier X Mario Dedivanovic for Makeup Artist Collective

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Laura Mercier recently celebrated it’s 20th anniversary and was the first artistry led brand to invite Celebrity Artists, not affiliated with the company to showcase their rich philosophy within their work. On May 31st in New York the brand excitedly announced Celebrity Makeup Artist Mario Dedivanovic as the newest member […]

Sephora Launches New Beauty Classes for Cancer Patients

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Sephora launches new makeup classes for men and women whose appearances have been affected by cancer treatments. Known as the ‘Brave Beauty in the Face of Cancer’ program, the course description reads: “FREE. We stand with those facing major life transitions. Discover techniques and products that address the visible effects […]

New in Beauty: Mermaids and Unicorns

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If you’ve ever dreamt of your make up collection looking like the inside of a unicorn, you’re in luck: Katy Perry and Lisa Frank have each announced plans to release makeup collections sometime during 2017. For Katy, makeup collaborations are familiar territory. She’s been the face of Covergirl for years […]

Introducing CoverGirl’s latest Ambassador

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Beauty blogger Nura Afia had just been announce as CoverGirl’s first Muslim woman who not only knows her stuff when it comes to makeup but also wears a hijab! The beauty blogger and mother has been very popular on Youtube and Instagram and will now be on our T.V screens representing […]

Cover Star Cara-inspired Brow Giveaway

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As you all (should) know, the Oct/Nov issue of SHE Canada has Cara Delevigne as the cover star. This is the biggest cover star we’ve ever had and we are all so thrilled! We decided to do a giveaway inspired by Cara’s famous assets–her brows! We’ve teamed up with QUO […]