Beauty, Celebrities, Features

Laura Mercier X Mario Dedivanovic for Makeup Artist Collective

Laura Mercier recently celebrated it's 20th anniversary and was the first artistry led brand to invite Celebrity Artists, not affiliated with the company to showcase their rich philosophy within their work. On May 31st in New York the brand excitedly announced Celebrity Makeup Artist Mario Dedivanovic as the newest member of its Makeup Artist Collective. He joins Pati Dubroff and Jenn Streicher, who have worked with the brand over the past year.

Laura Mercier; the world renowned makeup artist and brand founder selected the members herself.
“I am beyond excited about where the brand is headed,” says Mercier, “and believe it is extremely important to partner with new makeup artists – like Mario, Pati and Jenn – who see things differently and will explore new ways to use and apply our products.”

Dedivanovic’s work as a Collective member will debut with the Fall 2017 campaign through "Mercier Muse". This is a new program by the brand that celebrates individuality. He created a stunning look for Suki Waterhouse that has everyone on their feet!
The brand has nothing but compliments for Dedivanovic’s work, highly impressed with his sense of colour and layout. Mercier herself believes him to be an outstanding talent in the world of makeup, claiming that his work is truly beautiful. “His dedication to artistry aligns so well with the brand’s philosophy and his true passion for education is one of the things I admire most about him.”

Mario Dedivanovic himself has felt honoured to work with Laura Mercier. He said, "Since the beginning of my career, Laura has been an inspiration to me as an artist. I am honoured she personally asked me to work with her brand and create looks for her new campaigns."

Together, the three collective members will highlight the brand’s artistry and collections using their creative talents and unique perspectives. Mercier believes that together the makeup artists compliment the brand phenomenally and embrace and exude the brands philosophy completely.

Mario Dedivanovic; also known for creating stunning looks for our favourite celebrities including Kim Kardashian herself has a large social media standing. This the brand feels will allow them to reach to newer consumers as well as broaden their horizons. Above all though, the brand is impressed by his passion for education and makeup; a philosophy shared by Mercier herself.
"It's exciting for me to partner with a brand that was created by an artist who values my passion for education and teaching." Said Dedivanovic after the announcement.

And here we have it the power trio hand picked by Laura Mercier herself! Mario Dedivanovic, Pati Dubroff and Jenn Streicher. We cannot wait to see what these artists have in store for us, and personally I would love to see the fall collection by Laura Mercier ASAP.

What do you think of this wonderful collaboration? Let us know!

By Maheen Malik

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