Last year, TIMES released its annual issue and featured the brave and strong female celebrities they called "The Silence Breakers". The #MeToo movement was founded in 2006 by activist Tarana Burke as a way for women to show unity amongst one another and it went viral after actress Alyssa Milano took to Twitter using the same hashtag after recent sexual allegations about American film producer Harvey Weinstein were released in October.
If you’ve been sexually harassed or assaulted write ‘me too’ as a reply to this tweet. pic.twitter.com/k2oeCiUf9n— Alyssa Milano (@Alyssa_Milano) October 15, 2017
Me too.— Alyssa Milano (@Alyssa_Milano) October 15, 2017
In the wake of this movement, Hard Candy Cosmetics is applying to trademark #MeToo fragrances and makeup. The companies CEO Jerome Falic explains that this venture is not money centered but rather, a way for the company to give back to women all over the world.
The trademark is yet to be approved or denied and although it is still in the planning phase, the proceeds are said to be donated to the #MeToo cause.
Should the movement be monetized?
Facebook: SHE Canada Magazine Twitter: SHE Canada Instagram: SHE Canada