Anita, a 132-year-old German-based lingerie and swimwear company and Look Good Feel Better (LGFB), a Canadian charity that helps women rebuild their confidence and self-esteem after cancer treatment, launches a 5-year partnership to provide breast health education and mastectomy bra expertise to cancer-stricken women in Canada.
The primary aim of the collaboration is to assist Canadian women with cancer "restore their confidence and well-being" by providing workshops that involve presentations on picking mastectomy bras, managing lymphedema, bra types, and many more. By doing this, negative effects of cancer can be mitigated and women can "feel more like themselves again".
Both the company and charity will also be working with speciality stores to establish Look Good Feel Better and Anita Certified Retailers, which will ultimately provide clients with a positive experience when it comes to bra-fitting.
For further information on the workshops, please click here.
By: Franz Tabora