Laura Mercier; the world renowned makeup artist and brand founder selected the members herself.
“I am beyond excited about where the brand is headed,” says Mercier, “and believe it is extremely important to partner with new makeup artists – like Mario, Pati and Jenn – who see things differently and will explore new ways to use and apply our products.”
Dedivanovic’s work as a Collective member will debut with the Fall 2017 campaign through "Mercier Muse". This is a new program by the brand that celebrates individuality. He created a stunning look for Suki Waterhouse that has everyone on their feet!
The brand has nothing but compliments for Dedivanovic’s work, highly impressed with his sense of colour and layout. Mercier herself believes him to be an outstanding talent in the world of makeup, claiming that his work is truly beautiful. “His dedication to artistry aligns so well with the brand’s philosophy and his true passion for education is one of the things I admire most about him.”
Mario Dedivanovic himself has felt honoured to work with Laura Mercier. He said, "Since the beginning of my career, Laura has been an inspiration to me as an artist. I am honoured she personally asked me to work with her brand and create looks for her new campaigns."
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With icon Laura Mercier on set of her fall 2017 campaign. For the first time in 20 years, Laura has invited another artist ??????to create the look for her brands campaign. I'm honored that she personally asked me to do this and I'm so thrilled to be partnering with @lauramercier. Since the beginning of my career, Laura has been an inspiration to me as an artist. Her incredible talent and taste is truly reflected in her products. It’s exciting for me to partner with a brand that was created by an artist who values my passion for education and teaching. See my IG stories for my interview with WWD to see what we'll be up to? #LMArtistCollective #workingwithlauramercier
Together, the three collective members will highlight the brand’s artistry and collections using their creative talents and unique perspectives. Mercier believes that together the makeup artists compliment the brand phenomenally and embrace and exude the brands philosophy completely.
Mario Dedivanovic; also known for creating stunning looks for our favourite celebrities including Kim Kardashian herself has a large social media standing. This the brand feels will allow them to reach to newer consumers as well as broaden their horizons. Above all though, the brand is impressed by his passion for education and makeup; a philosophy shared by Mercier herself.
"It's exciting for me to partner with a brand that was created by an artist who values my passion for education and teaching." Said Dedivanovic after the announcement.
And here we have it the power trio hand picked by Laura Mercier herself! Mario Dedivanovic, Pati Dubroff and Jenn Streicher. We cannot wait to see what these artists have in store for us, and personally I would love to see the fall collection by Laura Mercier ASAP.
What do you think of this wonderful collaboration? Let us know!
By Maheen Malik