She Magazine

SHE Canada is a bi-monthly Fashion, Lifestyle & Entertainment publication. It is affiliated with SHE Magazine from South Asia that has been in publication for 50 years and is one of the most widely read English language publications on the sub-continent. The Canadian edition was launched in September 2012. It appeals to the fastest growing segments in Canada: affluent, dynamic, and influential South Asian women between the ages 20 and 40.

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Features, Food

Biryani to win hearts

Shan Foods from Pakistan promotes the idea of cultural growth and unity in their latest TVC that has gone viral in South Asia. A Chinese woman living in Pakistan, a foreign country to her, attempts to make friends beyond her language barrier. She wins Pakistani hearts with the biryani that she makes and in return the commercial won everyone's hearts in the name of unity and the culture of humanity. Nothing a good plate of biryani can't fix!

Tell us what you think of the commercial and if you agree with it's message.

By Maheen Malik

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