Olay has recently started a campaign titled ‘Face Anything’ that empowers women to stop being afraid of being “too” anything, whether it is “too bold”, “too ambitious” or “too emotional”. As a skin care brand, Olay discovered that most women prefer a natural look but feel socially pressured to wear makeup and “look good”. The campaign encourages women to be comfortable and confident in their own skin and go makeup free.

The Face Anything campaign features 9 strong women and their personal stories of how they ‘face anything’ and achieve their goals. Their “Fearless 9” include filmmaker and mental health activist Elyse Fox, chef Angela Dimayuga, comedian Lilly Singh and more. It is a diverse group of fearless and powerful women.

The campaign will take up a 10-page spread feature in Vogue’s September issue. We are so happy to see beauty brands voicing for equality and women empowerment!

By Crystal Shum