Mississauga's elite shopping centre Square One is ushering in the new season with a bang. Promoting the new luxury expansion, with such new shops as Holt Renfrew and Michael Kors, this fashion campaign meets music video features retired NHLer Sean Avery and his supermodel and wife Hilary Rhoda.

Sean Avery and Hilary Rhoda on set in NYC for the Square One FW16 Fashion Music Video

Sean Avery and Hilary Rhoda bring out their natural chemistry and personify #RelationshipGoals in this sultry video, showcasing their luxurious and sophisticated lifestyles - capturing the essence of the Square One shopper.

Sean Avery and Hilary Rhoda in Tribeca penthouse

The video features the musical stylings of Caroline Vreeland performing the sensual cover of Sonny and Cher's "I Got You Babe" and was shot by photographer and filmmaker Sophie Elgort. Check out the elegant duo in the extended version of the fashion music video below.  

The Square One luxury expansion includes Canadian retailer Holt Renfrew

Pairing up with Square One to inspire more style and passion within the Square One shopper, the couple spearheads the #RelationshipGoals contest where couples are invited to post pictures of themselves and tag @shopSQUAREONE, #RelationshipGoals and #SQ1Babe. You can channel your inner Sean and Hilary for a chance to win a $1000 gift card for Square One and to be one of the 10 lucky couples that will win a professional couples photo shoot with Square One as the backdrop. Grab your camera and your loved one now because the contest runs today until 10pm on Sept. 23rd. By ROWAN DALKIN  

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