She Magazine

SHE Canada is a bi-monthly Fashion, Lifestyle & Entertainment publication. It is affiliated with SHE Magazine from South Asia that has been in publication for 50 years and is one of the most widely read English language publications on the sub-continent. The Canadian edition was launched in September 2012. It appeals to the fastest growing segments in Canada: affluent, dynamic, and influential South Asian women between the ages 20 and 40.

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Walmart unveils “fashion forward” clothing brands

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The world's largest retailer has just shown its rivals that it does not (and will never) fall behind the trend wagon. Today, Walmart has emulated Target and Amazon's moves to be more fashion-forward by releasing four new private-label clothing brands.

Considered the most ambitious clothing launch of the retailer in years, the trendier labels, which include Time and Tru, Terra & Sky, Wonder Nation, and George, will be catering to women, men, and children with items that range from $5 to $30 (US). The brands will be replacing old labels including White Stag, Faded Glory, and George's for women.

The new labels will be catering to women of all sizes, men, and children. Image courtesy of Toronto Star.

Leading companies Target and Amazon were the first to amp up their clothing line game by expanding their market in order to increase profit margins. Target has launched a children's brand call Cat & Jack, which was a success as indicated by sales last July, as well as a home decor line called Pillowfort. Amazon, on the other hand, has Lark + Ro, which sells high-quality go-to basics.

By: Franz Tabora


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