Now there's all the more reason to shop Joe Fresh. The Canadian apparel brand has been upping its game in the past few years, signing up Karlie Kloss, Joan Smalls, Jasmine Tookes and now Miranda Kerr as the faces of their campaigns. Their design offerings have also been getting better, with new collections put our seasonally, drawing inspiration from latest trends and styles to cement their position as an affordable ‘fashion forward’ brand. Yesterday the company announced its plans to expand its size range upto 3X, catering to a small but 'underserved' demographic in the country.
“As our brand continues to evolve, we are committed to providing our customers with products that suit their needs while delivering the same style and value,” Ian Freedman, president of Joe Fresh, said in a statement on Tuesday.
The first of these sizes will start appearing in stores and online by mid August. It is interesting to note that the company has promised to keep prices uniform across all sizes. Joe Fresh lines are available at more tha1,400 retail locations across the country in addition to 11 freestanding stores.