Selena Gomez has took a leap into the fashion industry, partnering with Puma and releasing a collection with coach. Gomez’s first collection did so well that they are releasing a second and this time it spreads out from purely accessories. The new collection, coming out in fall 2018, includes ready-to-wear apparel. It specializes in outerwear, a new collection of handbags, and other leather goods.
Gomez makes for the perfect Coach girl, bringing modern looks yet still the classic femininity Coach is known for. There is no surprise that Coach chose Gomez, the most followed woman on instagram, to collaborate with, modernize, and promote their company.
Their most striking piece from their latest release is the Selena Grace bag, Gomez says “it’s totally versatile, perfect to wear day-to-night and it goes with everything”. It’s a double handled hand bag that comes in crème, black and burgundy, and cherry red. To add a personal touch, the tags on the bag read “to be you is to be strong” and written on the bottom of the bag is “Love yourself first”, inspired by her tattoo.
Coach’s British creative director, Stuart Vevers, says he enjoys working with Selena because “she has a strong point of view”, and that Coach “wanted to bring cool new ideas to the table”. Selena also has made remarks of how much she enjoys collaborating with Coach, so we can expect more Selena Gomez X Coach campaigns in the future.