You may have already heard of Grace Bonney. She's the woman behind one of the world's most frequently visited decor blogs, Design*Sponge, and author of the bestseller book, "In the Company of Women." With all her accomplishments and accolades, it's no wonder then that retail juggernaut Ann Taylor reached out to Bonney to partner on their newest campaign initiative: "Inspired By".
"Inspired By", which launched earlier this week, is a monthly online interview series curated by Bonney . Once a month till the end of the year, the series will give audiences a glimpse into the lives of accomplished women from various industries and walks of life. The series will kick off with a feature on none other than Bonney herself.
The campaign is an extension of Ann Taylor's guiding ethos, which is to give inspiring women a platform to share their stories. The hope is that their accomplishments will inspire others to strive towards their own dreams. Per a press release, "Ann Taylor believe that behind every great woman is another and another."
Currently, "Inspired By" is featuring an interview with Agatha Achindu, a former IT-professional turned entrepreneur who now runs her own organic baby food company, Yummy Spoonfuls. Check it out here!
by Imaiya Ravichandran