In an era where the fashion industry is going through so many changes, it is great to see a figure like Watson step up to the plate and use her platform to promote this message. Social media and fashion now go hand in hand, especially when it comes to consumer behaviour and how this generation shops. Social media has the power to shape their decisions and, hopefully, by shining a light on brands that are socially conscious, people will want to shop smart.
Fashion shows are no longer just for the elite, many are live-streamed. According to a report on fashion by The Economist, China is still the largest fashion exporter ($175 billion) followed by Bangladesh ($26 billion), and Vietnam ($22 billion). The industry is transitioning. Lets hope that both the production and marketing sides can co-exist with sustainability because without valuing our materials there would be no products. Designers are creative thinkers who like to move forward and, right now, sustainability is the future.
By Rhea Braganza