However, not all the blame should fall on Kendall’s shoulders, the entire Pepsi team should be held responsible for developing and implementing the concept. The brand may have been trying to connect with their audience and showcase that people from all walks of life can come together in the spirit of harmony, but this it not the way to do it, by simplifying issues like police brutality with product placement. Clearly, the appropriation of a movement in the name of selling a product is not going to sit well with consumers.
You can watch the ad here.
UPDATE: The ad has been pulled.
By Rhea Braganza