With the UGGs boot trend gradually resurfacing, it seems that another brand is ready to make a comeback. Los Angeles based casual wear and dress clothing brand Juicy Couture is re-introducing its signature velour tracksuit at the upcoming New York Fashion Week.

Kylie Jenner wearing the 2017 version of the Juicy Couture tracksuit. Image courtesy of Allure.

The fashion label will be catering to a younger demographic, according to its creative director Jamie Mizrahi. Numerous social media stars have also been recruited by Juicy Couture to ensure it successful comeback.

The distinct tracksuit has already been spotted worn by a number of A-listers including Rihanna, Selena Gomez, and Kylie Jenner - a greater sign that the style is about to get on the mainstream wagon.

The new styles will be officially unveiled on the runway on February 8.

By: Franz Tabora


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