Features, People & Parties

H&M and Alexander Wang to Collaborate

alexander wang H&M, the Swedish fashion retailer, teamed up with Alexander Wang to host a late night dance party in the celebration of the Coachella Valley Music & Arts Festival. The guests were unaware of the collaboration until they arrived at the doors. Half of the guests believed they were invited to the Alexander Wang Coachella party whereas the other half believed they were attending the H&M party. Upon their arrival, LED lights and lasers projected the Alexander * H&M collaboration logo. The exclusive event quickly transformed into an informal announcement platform for the design collaboration. The night was kicked off with performers like rapper Iggy Azalea and DJ Major Lazer. Some notable guests included Kate Bosworth, Katy Perry, Robert Pattison, and Fergie. kate bosworth H&M was the pioneer in designer collaborations since its initial collection with Karl Lagerfeld in 2004. The brand’s twelfth design collaboration will mark the first time an American designer will work with the Swedish brand. The collection, that will feature clothing for both men and women, will hit select stores and be available online beginning November 6th, 2014. By: Sarah Horsfall

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