The buildup is real as we slowly approach the launch of the new H&M collaboration with luxury fashion label Erdem. Owned by London based Canadian designer Erdem Moraliaglu, the brand is generally noted for its florals, gowns, and coats - all of which are going to be witnessed in the highly anticipated collaborative collection as well as Victorian inspired blouses, mohair sweaters, and basic accessories. The official release date is November 2 for both online and at H&M stores at Eaton Centre in Toronto, The Pacific Centre in Vancouver, and at Peel and St. Catherine in Montreal.

Image courtesy Hypebeast

The official launch party took place yesterday night in Los Angeles with the presence of numerous highly adhered celebrities including Alexa Chung, Kirsten Dunst, Kate Bosworth, Zendaya, Selma Blair, and Barbara Palvin.

Image courtesy Vogue

Augment your excitement by viewing the pieces and their prices here.

By: Franz Tabora