Arts & Culture, Features

What Augmented Reality Can Do For Retail

By: Myrtle Jurado Haven't you ever dreamed of owning a virtual closet where you could try on every single article of clothing without actually having to try anything on? You can stop dreaming, because it will happen. Unfortunately, it won't be happening in the near future, but sometime in the next 5-10 years, augmented reality (AR) will be far more advanced. If you've not yet heard of AR technology, it's quite possibly one of the coolest things ever. Think futuristic, holographic virtual realities that are so real it's as if they actually exist in front of you. According to Mashable, companies such as GoldRun and Holition have been stepping up their games to try and push the capabilities of AR. Imagine being able to try on engagement rings, necklaces, clothes, and so much more without actually leaving your house (this means not having to do your hair and makeup, just sayin'). Think of all the possible outfit ideas you can create while keeping your room and closet tidy! If you want to see AR in action, below is a TEDtalks video demonstrating it.

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