Fashion, Features

Victoria’s Secret ‘Bright Young Things’ Campaign Faces Backlash

By: Ekta Mukhi Another week, yet another controversy. Whilst Lululemon was in the news for its sheer yoga pants last week, Victoria Secret is under scrutiny this week for its “Bright Young Things’ campaign. Victoria’s Secret latest advertisement for its PINK line has sparked serious backlash from parents who believe it is being targeted at tweens and teens, portraying them as sexual objects. The ad used the term ‘Spring Break’ and featured a much younger looking model in the campaign. 390-vs-0327               Parents resorted to the Victoria's Secret Facebook page to protest, condemning and accusing the lingerie company of 'sexualizing our daughters' and 'making it hard to raise wholesome children'. There is even a petition demanding that the advertising campaign be withdrawn and that the Bright Young Things line not target teenagers at all. Although Victoria’s Secret has reacted by saying "Bright Young Things" is aimed at college-aged women, their CFO told a conference in January: “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.” We all know how fast young girls want to grow up! hellp  

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