Fashion, Features

Toronto Fashion Week Bought Out By IMG

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IMG, a global leader in sports, fashion and media has bought out World Master Card Fashion Week, know by locals as simply  Toronto Fashion Week. The news first broke via Twitter, thanks to fashion icon Jeanne Beker "Toronto Fashion Week has been sold to IMG, same int'l company that operates + manages fashion week in NY. Robin Kay is stepping down. " Official press releases followed suit, confirming the news. Robin Kay will stay on as president of the Fashion Design Council of Canada, a position she has held for the past 13 years. What could this change bring to World Master Card Fashion Week? IMG heads up the wildly successful Mercedez Benz Fashion Week in New York, so there is a very real possibility of wider press coverage.  As a US-based company, IMG has the power to attract American buyers and other industry insiders, who can see and order the pieces from Canada's design talent. Undeniably, this will mean greater exposure and possibility for success for the fragile Canadian fashion economy, and the promotion of Toronto as an international fashion capital. Toronto Fashion Week will no longer be run by a Canadian not-for-profit, and this could mean less room for up-and-comers, as entry fees may rise, and the week's roster be filled with industry darlings. Will the focus shift from grassroots to global? How will Toronto compete as a major player against its four big sisters: Milan, Paris, London and New York? Everyone will have to wait and see.  

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