Fashion, Features, Living

This Is What Happens When Sarah Jessica Parker Isn’t Carrie Bradshaw

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Haven't heard from Sarah Jessica Parker in a while? Fear not, the former Sex and the City star has a lot on her plate that she's ready to dish out soon. Parker has announced a couple of new business projects: one where she is working on a new online jewelry store. The busy fashion icon has signed up to curate members-only site wetheadorned.com, picking out her favorite designer pieces from the collections for buyers. Co-founder of the website, Tim McElwee, says of Parker's involvement, "She's a fashion icon, and that kind of says it all. I love that she will go to an event in an elegant dress and pair it with a piece of jewelry." The second business project involves Parker's love for the handwritten note. Parker announced that she would be collaborating with Hallmark releasing and designing her own greeting cards, wrapping paper, and stationary. The collaboration will hit Hallmark stores in the coming weeks. Parker tells WWD.com of the Hallmark collaboration, "I love cards, I always have. I'm a big believer in the power of a hand-written note, so I was very interested in being involved with this project."  sarah_jessica_parker_hallmark_2 sarah_jessica_parker_hallmark_3   These projects aren't enough to exhaust Parker, so she's also releasing a shoe line. If you hadn't heard, SJP announced last year that she would collaborate with her not-so-secret favourite shoe label, Manolo Blahnik, as her love for Blahnik was heavily publicized throughout her years on Sex and the City. The collection, entitled SJP, will be available in February exclusively at Nordstrom with shoes ranging from $200 to $500 a pair and bags ranging under $375. The star says of her pricing, “Those are hard-earned bucks, so I really tried to give women beautiful silhouettes and colors and excellent quality for their money. I didn’t want to do anything that says, ‘Oh, these shoes are 2014.’ I want my shoes to be a part of the world for a long time to come.” Parker has given a sneak peek of the shoes to O Magazine. Take a look for yourself: sjp2-1

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