By: Sufia Imam Eid in South Asia is as holy as in any other geographical location in the world. The Islamic holiday of Eid, stresses on the common unity of Muslims everywhere. In spite of this, smaller communities of commonalities exist in the Muslim world as well. South Asian Muslim women in particular enjoy taking advantage of such times of celebration by wearing new, fresh and fashionable outfits to mark the occasion. For such a cause, there are a few South Asian designers who have created collections inspired by these circumstances. We at SHE will name you two. Although it may be too late to sport these dazzling suits for Eid this year, you can still upgrade your wardrobe and enjoy wearing these fabrics during the final weeks of the summer. Pakistani designer Asim Jofa released a collection this year, simply titled: Asim Jofa Eid 2012 Collection. His collection of long flowing dresses and light and bright shalwaar kameezs’ are perfect for any celebration that falls in the cusp of a hot summer. His colour focus is on yellow, sapphire, lavender, orange, red, blue, black, silver, aqua and green. Basically, Jofa took the rainbow and ran with it. Next on the list is Alakram’s Eid Lawn Collection 2012, which exhibits shalwaar kameez, long frocks with churidar pajamas, and duppatas. Many of the suits have embroidered necklines, embroidered motifs and bold borders that create an eye-popping stark contrast with the light coloured fabrics used in this collection. The next time you are out shopping for Eid with your girlfriends, try something new and festive to emphasize the joyous occasion.