By: Sarah Horsfall On Sunday morning, the Sunday Times reported that Jimmy Choo owner, Labelux, has begun preliminary talks for a potential London-listing. Jimmy Choo, who had started off as an east London cobbler, became a global fashion label with entrepreneur partner Tamara Mellon. By 2011, Jimmy Choo had over a hundred outlets in thirty-two countries and was bought by the Swiss-based private luxury goods group for ? 525 million. The purchase resulted in a thirty percent growth for Jimmy Choo’s business. The London-listing would raise capital for the group’s expansion into Asian markets. It is estimated that with a London-listing the company would reach a potential value of ? 1 billion. An unnamed source has reportedly told the Sunday Times that no decision would be made for the next couple of months. If the group advances with a London listing then a minority of shares would be made available. Jimmy Choo is not the first company to consider an IPO (initial public offering). Labels like Michael Kors and Moncler have already experienced success in public trading. Moncler advanced forty-seven percent on its first day of trading in December. We are potentially witnessing a growing trend in labels entering the public trade. Brands like Versace, Balmain, and Marc Jacobs have all been subject to such rumours. As for Jimmy Choo, we anxiously await the development of these talks.