Fashion, Features

Jennifer Garner is the New Face of Max Mara

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By Roxanne Bildan   Normal day-to-day mom. And Actress. Is that even possible? Max Mara has its first celebrity, and it is mother and Hollywood celebrity, Jennifer Garner, who is making a debut of her own as she endorses her first fashion and accessories ad campaign. Max Mara’s chairman, Luigi Maramotti, told WWD, that Garner, 41, wife of Oscar winner Ben Affleck and mother of three, is the perfect face for their line, “Jennifer Garner is a real woman, not a cover girl, not a starlet, and she has different interests, a family and values," he said. “She is a real woman and embodies the Max Mara woman, she perfectly reflects our image.” I have to be honest, seeing Jennifer Garner in these ads will definitely be a breath of fresh air. Sure, she is an actress, but she is able to represent the image of a woman juggling a job and attempting to meet her children’s needs. This is the image of a real woman today and Max Mara has found the perfect face for it! People and WWD have the story and the photos by photographer Mario Sorrenti. In one of the shots, Garner is wearing a captivating camel coat and grasping Max Mara’s new statement handbag, the JBag. Garner said in a Max Mara press release, “I like the size of the JBag. I like that it is big enough to carry anything you want to stuff in there, but it is small enough that you won’t lose your keys!” We can all say that she looks absolutely stunning. And it is good to know that an average woman will be able to wear the outfit featured in the ads, not to mention from the store itself. The ad campaign will make its debut in September in magazines such as Vogue, Harper’s Bazaar, Elle, W, and InStyle, plus The New York Times and the International Herald Tribute. bfa_6646_771622.ac31a131349.w300  

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