Features, Living

Is Women’s Media Too Girly?


By: Ekta Mukhi

Given the recent growing popularity of “girly” TV shows such as The New Girl, Two Broke Girls, Girls, and The Mindy Project, as well as the nail art obsessed cupcake Instgrammers who sign their emails with Xs and Os the question of the “woman-child” has recently been brought to surface.

On Sunday March 10th, Huffington Post women hosted a panel at this year’s SXSW conference to debate the much hyped question “is women’s media too girly?” This question certainly raised several other issues regarding women’s roles and power in our society today and the influences the media had on us women.

So as asked, are women going back in time to revisit their childhood or should I say “girlhood” as opposed to what they “should” be doing, which the norm dictates; moving forward, becoming aggressive and tackling more serious issues? The launch of women’s sites in May 2011, such as HelloGiggles and XOJane, also created a backlash,with comedian Julie Klausner calling out “girlish women”, whilst Tricia Romano at the Daily Beast wrote, “If two new women’s sites are to be believed, women want to read about boys, cute animals, their periods, and they want to read it in a Valley Girl accent”.

So I ask now, do we as women lose power by seeing certain TV shows, taking part in particular activities or wearing certain clothes and wanting discuss specific details about our lives? Can our success or failure be judged simply by the part-time activities we take interest in?  We certainly don’t question the “manhood” of a guy just because he goes crazy over his Xbox, obsessing over games that are definitely reminiscent of his childhood, so why do we question a woman’s power just because she wants tap into some good old girly fun?  Does that make us weaker as a sex?

Clearly, most of these shows, websites or even articles are being written and conceptualised by brilliant, intelligent women, who are not only living their dreams but are successfully moving forward with them.  Irrespective of whether you are the CEO of a company, a lawyer, an editor or a home maker, as women, we still continue to have guy dramas, we are still concerned about the way we look, and we still want to be up-to-date with current fashion or participate in the latest social media trends. Talking about these things, or bringing them to the surface via media outlets, doesn’t define who we are as women, or what we are about. People have different roles in life and more or less act in accordance with them. But as women, we all relate to each other on these topics, as men would in other domains. And as an objective female viewer I find shows like Girls refreshing, as it’s so relatable to some parts of our lives. As an audience, we may choose to see the weakness or flaws in them, I however, appreciate the hidden realities of life that come to surface here in a humorous way.

We tune in for world news on BBC, we go into high achiever’s mode at work, we strive to give the best in our relationships, so I say why not indulge in some good old girly time when we can?

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