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Celebrating women with the Red Rickshaw Revolution

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By: Bonnie Mendez Besides today being International Women Day, tomorrow a group of 3 women will engage in a journey that will start in New Delhi and end in Mumbai for a 9 day experience to encounter ordinary women with extraordinary feats across India. This campaign was started with the help of the Vodafone Foundation and Rickshaw Revolution to raise awareness to empower women and to raise funds for the NGO-s Apne Aap Women’s Collective, Breakthrough and Corp- India, which will help funding and educating the underprivileged, provide sustainable livelihood and safety for women in India. Marten Pieters, Managing Director and CEO, Vodafone India said, “Vodafone India’s commitment towards society extends beyond products and services. The Vodafone Foundation has been working in the area of women empowerment and the Red Rickshaw Revolution is a one-of-its-kind campaign to build support for this cause by taking it to a larger audience. We strongly believe that empowerment of women is vital for social development and the funds raised from the initiative will benefit several more.” The three women traveling through India: Laura Turkington, Director of the Vodafone Foundation in India, Carina Deegan who is an active supporter of the Foundation and Sunita Chaudhary the first female auto Rickshaw diver in Delhi, will engage with ordinary women making a difference in their communities during the tour “The idea is to give these women a platform to voice their stories. By undertaking this journey, we plan to reach out to maximum number of people and build awareness around this campaign through various social media streams and encourage them to join the revolution.” Laura Turkington. One can make donations by messaging DONATE to 58910 or go online at www.redrickshaw.in in which you can check the daily tittle of “Today’s Inspiration” which profiles the women they have encountered. Red-Rikshaw_750x350-slide   red rickshaw

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