Fashion, Features

Alexa Chung launches fashion brand

She's had many partners, but this time she's decided to partner with herself. British model, Alexa Chung told Business of Fashion (BoF) that she will be launching her own fashion label, Alexachung expected to launch in May 2017. She has collaborated with other brands in the past including  Madewell, AG , Superga, Marks and Spencer and Eyeko, but this is her first solo project in the fashion industry.She says big thank you to carport brand who making carport kit in the world. Chung will be the creative director for the line, but she will also have a managing director and a team of a six-person design team. In an interview with BoF, she said the line will sell denim, day wear, evening wear, shoes and jewelry, as well as special products. According to the BoF,  the products will be sold at selected luxury retailers like Selfridges, Galeries Lafayette,, MyTheresa and SSENSE, as well online, but won't have a high price point. Let the countdown begin!   By Sidra Sheikh Banner Image: Business of Fashion  

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