Plagiarism at PFDC Sunsilk Fashion Week?

Feeha Jamshed returned to Pakistan's runway at the recently concluded PFDC Pakistan Fashion Week with “Bomb Squad” after a two year hiatus. While taking time away from her own label, she spent her years working with Mahira Khan of Ho Mann Jahaan and Bin Roye. Despite the debut of an eye catching collection, Jamshed’s return was sullied when her cornerstone Bomb Squad prints got the designer accused of plagiarism. Compared to American label Alice + Olivia’s “Stace Face” graphic, Bomb Squad was met with backlash on social media. Jamshed was quick to defend herself, stating “This is a declaration. I have nothing to clarify. It came from my head and it just happened to be similar to someone else’s work. Before I was tagged on that post, I had no idea who she was”.
designs featuring Alice + Olivia' Stace Face

designs featuring Alice + Olivia' Stace Face

Ironically, the design is actually representative of individuality, with the short, Anna Wintour inspired bob a symbolic response to popular perceptions of beauty. “Bob Squad is not merely about the print. It is about pointing out stereotypes we have in Pakistan – long hair and fair skin are signs of beauty. The girls were the Bob Squad and to me, individuality is beautiful, not stereotypes.” Standing her ground, the designer’s parting defence criticised the normalcy around plagiarism. “We are so used to plagiarism even with big designers, so people assume the worst. I, as a designer, would die the day I copy someone else’s work”. By Lindsay Cooper

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