Joe Fresh Beauty New Launches

One of our happier memories of 2016 is undoubtedly going to be the bright orange displays of Joe Fresh Beauty being set up at our local drugstore. Shopper's Drug Mart is a mainstay of the Canadian urban landscape, and with a SDM location often that close to you, it is only but cause for joy when they introduce a new line of makeup and beauty into the store. Early this year, Joe Fresh Beauty, another Canadian company and off-shoot of the very popular clothing brand that can be bought at Loblaws stores across the country, announced that it would be sold at more than 850 SDM locations across Canada. With a new range of makeup that promises beautiful, glowing results, and promises to deliver on all the major trends, here are our picks from the new line: Blush sticks, available in four shades, $10 Powder Highlighter, $8 Illuminating Primer in two shades, $16 Highlighter stick, $10 Daily Boost Liquid Foundation, available in four shades, $18 Long Wear Concealer, available in three shades, $12 Tinted Brow Fix in brown, $12 Hydra Lash Nourishing Mascara, $12 Lash Focus Extending Mascara, $10 Long Wear Lip Veil in six shades, $12 Foundation Stick, available in four shades, $16 Matte Liquid Eyeliner, $ 12  

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