Aveda launches Global Earth Month Initiatives, April 1

Aveda launches its global Earth Month initiatives on April 1st 2015 to engage guests in interactive events and gifts that give back to raise funds for the Global Greengrants Fund and local charities. Aveda Canada extends its 9-year relationship supporting WaterAid Canada, an international development organization with a mission to transform lives by improving access to safe water, hygiene, and sanitation in the world’s poorest communities. Through the sale of its limited edition Light the Way candle, national Walk for Water, and global Cut-A-Thon events, Aveda Canada aims to raise $575,000, contributing to the over $6 million raised by the global network each year.
The Guinness World Record breaking Cut-A-Thon will take place globally at Aveda salons on April 13, 2015. Aveda’s network of salons come together to raise funds through services. Continuing celebrations, Aveda Canada will host its annual Walk for Water on Earth Day, April 22, 2015 with walks taking place in 15 cities across Canada.
Throughout the years, Aveda has pioneered new benchmarks of environmental responsibility in beauty. It was the first company to sign the Ceres Principles in 1989 - a nonprofit organization mobilizing business leadership on climate change, water scarcity and other sustainability challenges - and the first beauty company to manufacture with 100 percent wind power in its primary facility1. Aveda was also the first beauty company to receive a Cradle To Cradle charter for its commitment to sustainable products, packaging and production. In 2013, Aveda was honored with the first Legacy Leaders Award from Cradle to Cradle for its pioneering role in environmental leadership. Currently 11 products are Cradle To Cradle Certified. Since 1999, Aveda’s annual Earth Month campaign, held each April, has raised more than $38 million to support environmental projects around the world. Founded in Minneapolis in 1978, Aveda creates high performance, plant-based products for beauty professionals and consumers.

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