By Ekta Mukhi
Rome’s popular Trevi Fountain has served as the setting for films such as: La Dolce Vita, Roman Holiday, When in Rome and To Love With Rome. A traditional legend holds that if visitors throw a coin into the fountain, they are ensured a return to Rome. Popular culture has also influenced us, and many throw coins in with the belief that any wishes made will be granted. An estimated 3000 Euros are thrown into the fountain everyday. The money collected is then used to subsidize a supermarket for Rome’s needy.
On January 28th, designers Karl Lagerfield and Silvia Venturini Fendi decided to partake and further promote and preserve their city’s cultural heritage. They unveiled a $2.9 million 20-month project, to restore one of the cities most beautiful and historical cultural landmarks, The Trevi Fountain. The project is to be completed by 2015. As Silvia Venturini Fendi said the firm, which her family founded in 1925 in Rome, wanted to give something back to the city."For Romans, water is inspiration," she said.
Rome, the 11th most visited city in the world, once was one of the most important Empires in the ancient world and today is widely recognized as the World’s fashion capital, serving as the home base to designers such as Valentino, Bulgari and Fendi to name a few. Italians are well known for their larger than life lifestyles. Being well dressed and indulging in delicious food are few of the things that remain a traditional way of life in the Italian home. Pizza has gone viral, being the best thing to happen to us since sliced bread. Whether you’re African, American or Asian, everyone enjoys a slice of pizza; we have all clearly been influenced by the culture.
Other top brands such as Tod’s footwear is also donating $34 million to restore Rome’s Ancient Colosseum. With such collaborative efforts of designers to refurbish their city’s heritage, they continue to inspire and spread their mark not only in the fashion world, but also in every corner of the city.