We all know about Fendi’s infamous baguette bag – all thanks to Carrie Bradshaw from Sex and the City – and now you can design your own! The iconic bag has been around for over 15 years and has been sold in stores in all sorts of variations, from denim to fur.
With Fendi's new app called myBaguette, there are even more makeovers for the baguette bag. The app lets users create their very own personalized Fendi bag, well one on a screen anyway.
While it is more like a photo editing app, you are still able to submit your very own creation into their myBaguette community gallery where they display many other users creations.
"The Baguette was conceived as a clever little bag, with minimalist lines but a whole lot of imagination," says Silvia Venturi Fendi, the label's head of accessories. "I am delighted that the digital crowd will now also have the opportunity to make their own Baguette bag, which I can't wait to see!"
The coolest Baguettes from all over the world will be shared on Fendi's social networks, and Venturi Fendi will pick one 'Baguette of the Month'.
The app launched on June 10 and is available for free on both iOS ans Android.
For more info check out http://baguette.fendi.com/
Here's Silvia Venturi Fendi's customized Baguette.
Here's how this cool app works..