Talk about further speeding up fast fashion! The Spanish retail giant, Zara has unveiled its new click-and-collect store in Westfield Stratford City, East London that is the first of its kind to accommodate online orders.

At a size of 2,150 square foot, the store provides customers an experience of a futuristic Zara, allowing them to make transactions through mobile phones, the Zara app and self-checkout machines. In addition, there is also a product recommendation system embedded into changing mirrors, allowing for an enhanced and eased self-service.The store`s smart system has been designed to reduce emissions and save money.

Image courtesy of Refinery29.

Customers can also expect to receive their online orders by 2 p.m. on the same day from a desired location.

The pop-up store will be running until the new flagship store reopens in May 2018.

By: Franz Tabora

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