She Magazine

SHE Canada is a bi-monthly Fashion, Lifestyle & Entertainment publication. It is affiliated with SHE Magazine from South Asia that has been in publication for 50 years and is one of the most widely read English language publications on the sub-continent. The Canadian edition was launched in September 2012. It appeals to the fastest growing segments in Canada: affluent, dynamic, and influential South Asian women between the ages 20 and 40.

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Beauty, Fashion, Features, Social

Missguided: #MakeYourMark Campaign

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One of UK's top clothing brands "Missguided" is challenging the way we perceive beauty and our body. Their new campaign #MakeYourMark promotes body positivity. Missguided has now joined the few brands like Mod Cloth, Aerie, & Other Stories, and Asos, that are focusing on size inclusivity and body positivity.

It launched in November and aims to stop retouching cellulite, and stretch marks on the picture of their models. The brand wants their fans to #KeepBeingYou by encouraging them to embrace their flaws, love themselves unconditionally, and exude confidence. Samantha Helligso, the head of the Missguided brand expressed that “The campaign name mainly signifies women making their mark on society overall — standing up to unrealistic beauty standards and supporting the progress of a body-positive movement"... “It’s also about anything physical you see on your body, stretch marks or otherwise. We want women to embrace what the world has previously made us perceive as flaws,she tells Yahoo Lifestyle.

The brand is taking the initiative to turn this campaign into an actual movement by setting up a global 4-week giveaway that all of their consumers can partake in.

Models involved in the campaign, as well as fans of the brand, have taken to social media to support and show their excitement for this campaign

 

By Chizzy Obilonu

Instagram: @SHECanada Twitter: @SHECanada Facebook: SHE Canada Magazine

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