Now this is a big deal. Early this week, Aashni + Co launched its e-commerce platform making it possible for everyone and anyone to be able to shop the latest collections from numerous Indian designers and at 'domestic, Indian retail prices' (converted into your currency of purchase, of course). Aashni + Co was launched in 2012 in the UK as a way to introduce South Asian designers and talent to UK customers. It has since then grown to be one of the leading retailers for South Asian high fashion in the UK and is now hoping to expand that through this next step. Some designers offered at the retailer and now online include Anushree Reddy (exclusively available online with Aashni + Co), Anamika Khanna, Anita Dongre, Payal Singhal, Ridhi Mehra, Ridhima Bhasin, Rimple and Harpreet Narula, SVA, Varun Bahl, Gaurav Gupta and many more. The site will also feature a blog section dedicated to featuring designers, influencer contributions and the latest trends. Check it out for yourself here.   By Sidra Sheikh Banner Image: Aashni + Co