Lacoste adopts temporary logos to raise awareness for endangered species

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French retailer Lacoste is advocating for animal welfare through its clothes; but not by refraining from fur usage. While high end brands such as Gucci and Michael Kors are joining the fur-free wagon this year, Lacoste has decided to raise awareness for endangered species, by temporarily replacing its iconic crocodile […]

Québec based label Simons is opening the world’s first “Net Zero” branch

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With interest on sustainable fashion gradually emerging, one popular Canadian brand is also ready to be part of the “green team” in a revolutionary way. While labels such as Nicole Bridger, Laura Siegel, and H&M rely on eco-friend fabrics and have implemented ethical manufacturing to promote sustainability, Québec-based retailer Simons is […]

Walmart unveils “fashion forward” clothing brands

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The world’s largest retailer has just shown its rivals that it does not (and will never) fall behind the trend wagon. Today, Walmart has emulated Target and Amazon’s moves to be more fashion-forward by releasing four new private-label clothing brands. Considered the most ambitious clothing launch of the retailer in […]

This Prominent Fashion House Is Reacting on School Gun Violence

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It is not a regular case when you hear the news that high fashion brands are engaged in social advocacy. However, it is not a first time when an outstanding luxury brand such as Gucci is reacting on the prominent social issue. In 2013 Gucci has launched Chime For Change […]

South Asian Fashion Week set to run in Vancouver!

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What better way to embrace (and affirm) cultural diversity in Canada than by organizing a momentous fashion event such as South Asian Fashion Week? From March 2-4, fashion fanatics in Vancouver will be able to witness a series of runway shows and presentations inspired by Indian and Pakistani cultures. There […]

Tommy Hilfiger and Gigi Hadid bow for their last collaboration in Milan Fashion Week

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Two conclusions in one remarkable event. Yesterday, Milan Fashion Week closed off its curtains with the last collaborative collection of celebrity model Gigi Hadid and notorious American fashion designer, Tommy Hilfiger. Based on Formula-1, the one-of-a-kind pieces were flaunted on the race-track inspired runway by Gigi Hadid herself, her siblings […]

Valentines Day: Favourite Couples Gallery

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Idris Elba proposed to his girlfriend, Sabrina Dhowre, at the screening of his movie ‘Yardie” in London. This comes as a surprise to a lot after the 45 year old expressed that he did not see himself getting married again after 2 prior marriages. when asked about his future and […]

Justin Trudeau Receives Criticism while in India to Retire that Attire!

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With a positive always comes a negative, doesn’t it? That’s just how the world of fame and glory works. Apparently, Justin Trudeau and his family dressed their steps in India ‘too Indian’. Trudeau initially payed India a week-long trip in hopes to focus on economic progress and job creation; resulting […]

Moschino Fashion Show Recap

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It’s been a while since LA designer Jeremy Scott took over as a creative director. He previewed his first Moschino collection on the runway in fall 2014. Scott is enriching each collection with bright or better to say vivid colors and playful elements such as french fries, dolls, toys, fairy […]

H&M’s Conscious Collection uses new sustainable materials

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With its recent efforts to diminish the negative public reception instigated by a racist ad, the Swedish fashion brand has once again showed us a reason to re-appreciate its merchandise. Continuing its mission to produce ecocentric pieces, H&M’s new conscious collection will be featuring new sustainable materials that are said […]