Seventeen Shades of Red featuring Seventeen Beauties

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Photo via Red Carpet Fashion Awards. By Fandah Kalboneh Bollywood beauties Aishwarya Rai, Freida Pinto and Sonam Kapoor (behind-the-scenes video below) pose for the new L’Oreal Paris advertising campaign featuring the new lipstick line called Collection Exclusive Pure Reds, alongside Hollywood actresses like Zoe Saldana, Eva Longoria, Blake Lively, Julianne […]

Which Face Mask Is Right for Your Skin Type?

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Whether you’re one of the many people who neglect face masks as part of their regular skin-care routine, or someone who has tried many of them to no avail, keep reading. Masks are essential to your regimen because they offer many additional benefits that your cleanser-toner-moisturizer routine doesn’t. This step […]

Safe Cosmetics: What You Need to Know

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The average American woman uses twelve personal care products per day, resulting in exposure to more than 120 chemicals. Many of these chemicals are likely linked to cancer, birth defects, asthma, allergies, and other health issues. What’s even scarier is that products often contain hidden carcinogens that are not listed […]

Maybelline’s BCKSTG Product Reviews

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SHE’s office has been buzzing about the new products for fall and winter from Backstage Innovations by Maybelline New York. Here are some of our favorites that we recommend you try!   Kajal Eye Liner $11.99 Kajal is a kohl eyeliner that has been used for centuries in South Asia, […]

ModCloth Lays Off 70 Employees

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By: Ameena Iqbal ModCloth, the online clothing retailer, laid off 70 employees yesterday. The Los Angeles-based company has raised $63.7 million since it launched in 2002, including investment from Accel Partners and First Round. News of the cuts first surfaced through a couple of emailed tips and a comment on Twitter. A ModCloth spokesperson […]

20 Greatest Movie Make-Up Effects

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20. The Phantom of the Opera (1925) – Lon Chaney   19. Edward Scissor Hands (1990) – Dianne Wiest   18. Monster (2003) – Toni G was personal makeup artist for Charlize Theron   17. Dick Tracy (1990) – John Caglione, Jr and Doug Drexler who created all of the […]

Marge Simpson x MAC

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  This surprising limited edition Marge Simpson x MAC collection will be officially released at MAC’s Gaslamp store in San Diego during Comic-Con. The catch? It’s only available on July 26th – just one day. Everyone who won’t be in the area will have to wait for the official launch. […]